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What Do I Do After I Get A Printful-Fulfilled Sale?

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This article walks you through what to do following a Printful fulfilled print on demand sale to ensure the correct product is produced & shipped to your buyer.

Regardless of what e-commerce platform you sell on, you should receive an email notification following a sale.

First of all, congrats on getting a sale using a Printful integration!

That means you picked a good niche to target & designed a product that someone liked enough to purchase, which is no small feat - well done!

I've had enough people reach out to me asking what to do following their first sale, so I thought it'd make sense to do a writeup on it.

Fortunately, there's very little to no manual intervention required.

This is what makes selling print on demand products online a truly passive income model - otherwise, it'd be much harder to scale.

What To Do Following A Printful Sale

Following a sale, the website where the sale took place will alert you via email that someone purchased a product from you.

Email from Etsy notifying seller of a sale

* click to expand

Within ~30-45 minutes following the sale, Printful will automatically download the order & alert you via email that it successfully received the order.

This is why we setup a permanent sync between Printful & your e-commerce accounts - it will performs checks throughout the day for new orders.

printful email order received notification

* click to expand

If there's any action required from you, you'll receive an email notification from Printful explaining exactly what that is.

Most likely, it will be that you need to add a payment method so that Printful can bill you for the time, material & shipping to produce & fulfill the order.

Production wont begin until they're paid, so you should take care of this ASAP - you don't want to leave your customer waiting.

Click here to add a billing method to your Printful account.

Once you're getting sales on a regular basis, I'd highly recommend setting up Printful wallet to bill in increments of $50+ so that Printful doesn't charge your credit card multiple times a day (which can trigger fraud alerts).

Click here to set up your Printful wallet.

Aside from that, you can sit back and relax - Printful will take care of the rest!

If you'd like to track the order, you can click that button at the bottom of the "Order successfully submitted" email, or track it down on the Orders page.

Printful track order status UI

* click to expand

Your orders will typically shift between the following states:

Printful order states: waiting for fulfillment, being fulfilled, canceled, on hold, fulfilled
  • Waiting for Fulfillment
  • Being Fulfilled
  • Canceled
  • Fulfilled
  • On Hold

Putting a Hold on Orders

You can also put orders on hold if needed:

Printful hold order

* click to expand

Sometimes I see duplicate orders come in from the same customer within a short window of time - often I'll put a hold on one of the orders and reach out to confirm with them that it was intentional.

Change of Address

Doing customer service is one of the (inevitable) non-passive attributes about this business model, but there's no avoiding it.

Some customers will request a change of address or an expedited shipping time... and even worse, some customers want to cancel their orders AFTER Printful begins production (meaning, it can't be canceled/refunded).

I chalk it up as being a part of doing the print on demand business model.

You can change the address on any order with ease:

  1. Click the "Change order" button
    click the change order btn
  2. If your order had a request for personalization, you would do that on this step. Otherwise, click "Continue to shipping"
    click continue to shipping
  3. You can change the shipping address here (it will dynamically re-calculate the shipping costs if you make changes)
    change shipping address on printful
  4. You have the option of changing the shipping method here. Check out my blog post on how to leverage Printful's dynamic shipping to get more reviews
    change shipping method on printful
  5. Click the "Update order" button to save your changes.
    Update the order on printful to save changes

As long as you have money in your Printful wallet, they will produce & ship your orders for you, with no manual intervention required!

What's not to love? :)

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