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How To Get Reviews On Etsy

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Every Etsy shop benefits from having positive feedback from their customers, and this article explores ways to increase the odds of receiving a 5 star review.

Whether we're talking about Etsy or any other ecommerce marketplace, customer feedback can make or break your long-term success.

This is why it's imperative in my opinion to do everything we can (without breaking the TOS of the marketplace) to increase the odds of getting positive reviews.

In an earlier article I mentioned how I leverage Efficient Era's email automation to send requests for "honest feedback" from my Amazon customers.

This time around I'd like to focus in on how I get reviews on Etsy specifically, as I recently surpassed the 100 review mark while maintaining 5/5 stars:

my etsy shop has 1683 sales and 103 reviews

This comes to a 6.1% review rate, which I've accomplished without ever actually requesting that they leave feedback.

Get More Etsy Reviews By Upgrading Shipping Service

My #1 tip involves leveraging Printful's dynamic shipping to improve your customer satisfaction, often times at no additional cost to you.

Printful gets GREAT shipping rates via DHL, and often uses DHL Expedited Max (or "Express") as the cheapest shipping options, which takes 1-3 days delivery time.

printful express shipping is both cheapest and fastest optionprintful express shipping is only 4 cents more expensive

Every new Etsy shop desperately needs to get those first few reviews to reassure potential customers that you're legit, I would highly recommend checking EVERY order that's fulfilled by Printful and if you see Express shipping being used, notify your customer with a canned message:

Hi [NAME],

Thank you for your order!

I just wanted to notify you that I've upgraded your shipping to Express (1-3 days) at my expense so that you can get your product faster :)

Best,

[YOUR SHOP]

Etsy customers seem to be a lot nicer than the average Amazon customer, and seem more receptive to buyer/seller communications.

Taking it One Step Further

I often take this a step further and will manually UPGRADE a customers shipping in certain instances:

  • If the customer reaches out to me before or after a purchase, since we have already touched base via Etsy Conversations, I try to respond to all communications and in the follow up I let them know about the shipping upgrade
  • If orders are placed near holiday deadlines, customers love being reassured that you're doing everything in your power to get their order out ASAP.
etsy customer requesting free expedited shipping

If the added cost of upgrading shipping is within reason (which it is more often than not), you can simply change the order & have it bill your Printful wallet the difference in cost.

Here's how to change an existing Etsy order in Printful to upgrade the shipping:

  1. Click the "Orders" link in the navigation
    view orders in printful
  2. Click on the order you'd like to change from the list
    click the order youd like to manage
  3. Click the Change order" button
    click the change order button
  4. Click the "Continue to shipping" button (no changes need to be made on this step)
    click continue to shipping button
  5. Scroll down to the "Shipping method" section. If the cost is within reason, you can upgrade it to Express
    upgrade printful shipping from standard to express
  6. Click the "Continue to review" button
    click the continue to review button
  7. *** FINAL STEP *** It's easy to skip this step as it's kind of misleading, but it's required to save the change. Scroll down and click the "Update order" button
    click the update order button
  8. The most important step is the last one: Notify your customer via Etsy Conversations that you upgraded their shipping for free!
    let your etsy customer know that you upgraded their shipping for free

Happy Customers Lead To More Etsy Reviews

In addition to my Printful shipping recommendation, selling quality designs printed/embroidered onto quality products is the best streamlined way to get more Etsy reviews.

I can't speak to the quality of all Printful products, as I've only seen about 20 different ones in person...

But I'll share with you my three most popular & best selling Etsy/Printful products of 2018:

I share these with you guys because I want to be transparent and provide value based on my recent results, not to deter you from selling products that I didn't mention.

Those are just my most consistent best sellers :)

If you have any other tips or tricks about how to get more Etsy reviews, let me know in the comments!

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