💰 Income Report: June 2019

Amazon FBA

Sales: 2,492
Revenue: $52,900.19
Profit: $11,844.66
Gross Margin: 22%
2019 💰 Profit to Date: $42,733.75

Existing SKUs

My June sales experienced a nice bump from my newest SKU that went live in mid-May adding to both the revenue & net profit.

My best selling SKU did 599 sales on the month, generating $13,927.65 in revenue & $4,129.20 profit (29% gross margin).

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I had 3 SKUs doing 5-figures revenue & 9 SKUs doing between 3-4 figures profit.

There's nothing wrong with semi-successful SKUs that bring in a few hundred dollars of profit each month!

New SKUs

Here's an update on my two most recently launched SKUs:

• SKU #1 This was the SKU that got off to a terrible start due to the factory leaving a protecting film on the clear panel built into it. Well, unfortunately it's time for me to liquidate it - buyers simply don't like the product (due to that film!). I've never had this happen before, but there's a first time for everything.
• SKU #2 This SKU went live in mid-may and continued strong sales for a new product. I've increased the price once or twice, as it was substantially cheaper than the competitors offers.
• SKU #3 This has the potential to generate 6-figure profits, but inventory arrived at Amazon at the very end of the month, so look towards the July income report to find out more about how it's doing.

PPC Advertising

And here's my Campaign Manager statistics from Seller Central:

• Spend: $2,245.46 $285.47 MoM
• Sales: $6,706.32 $1,547.63 MoM
• ACos: 33.48% 9.73% MoM

With PPC dollars being pumped into my low-priced new SKUs, it should come as no surprise that this month's advertising campaigns performed worse than May's

This is expected with new product launches:

You have no sales history & need to pay to get in front of potential customers, & your value proposition is likely going to be your price.

Amazon Merch

Sales: 274
Revenue: $5,140.84
Royalty: $977.75
Avg. Royalty: $3.65
2019 💰 Profit to Date: $6,118.55

All of my June top-sellers were evergreen designs.

I'm not running AMS ads to my products, so all sales were organic (I do still run some AMS ads to FBM products that I sell through the Printful integration.

Join Printful today »

Oh, and I tiered up:

Hello Tier 10,000!

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After manually uploading over 13,000 products to Amazon Merch, I now rely almost solely on the Merch Titans Automation uploader.

I published a YouTube video about my ascent to the 5-figure tier which you can check out below!

Also, on 6/11 they released a new product: Zip Hoodies!

I haven't sold one yet, but am actively creating listings of zip hoodies with my existing design catalog on them.

• Base Cost: $26.81
• Fit Type: Adult Unisex
• Suggested Price: $29.99 for a $2.26 royalty (increase price after establishing consistent sales and/or a product review)
• Colors: Black / Dark Heather / Forest Green / Heather Grey / Navy / Purple / Red / Royal

That's pretty much it on the Amazon Merch forefront - I am still actively working on finishing up the course!

Dropshipped Print-on-Demand

Sales: 377
Profit: $2,172.48
2019 💰 Profit to Date: $10,696.12

Sales by platform:

Dropshipped print on demand profits were down -13.3% from May to June.

I'm not sure as to why... My Etsy sales fell from 175 in May to 112 in June - a decrease of 36%.

I spent most of the month experimenting with different % off sales applied across all of my listings... I can't imagine how this would impact sales so negatively, which makes me hesitant to blame it as the root cause.

I've got some digging to do.

Here are my Etsy Promoted Listing analytics for for the month:

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• Spend: $420.34 $12.88 MoM
• Revenue: $1,688.28 $113.42 MoM
• ACoS: 24.9% 0.9% MoM
• CPC: $0.109 (avg bid: $0.11) $0.016 MoM
• CTR: 1.25% 0.05%

The metrics weren't too much different month over month - only slightly worse across the board.

I kept my CPC ceiling bids the same @ $0.11, and Etsy got as close as possible in my avg cost per click with it working out to $0.109 (a hundredth of a percent off the upper-range).

My 5% volume discount from May sales was active all through June, which added a nice +5% profit margin.

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This was the third month in a row that I achieved over 5,000 in Printful sales, unlocking a 5% volume discount that will take affect in July.

Google Ads

Earnings: $340.07
Page Views: 474,197
Ad Impressions: 1,461,924
2019 💰 Profit to Date: $1,131.76

I run a few popular websites where I collect advertising revenue via Google Ads (formerly Google AdSense). I also collect revenue via direct partnerships with advertisers & from affiliate links, but for times sake, I'm going to omit those deals.

I won't be doing month-to-month write ups here because I don't spend much time maintaining these websites. They started out as passion projects that allowed me to become a better web developer, but today I spend very little time working on them.