How To Run An Etsy Sale

First & foremost I want to recommend selling print on demand items on Etsy & fulfilling orders through the Printful integration.

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You should be running an Etsy sale on all listings at all times!

It's better to increase the sale price of your products by 10% and run a 10% off sale then to not run a sale at all.

While your sale is active, your listings will get tagged with the sale price in search results:

I've been experimenting with running different sale %'s off & trying to figure out which works best... so far, 15% / 25% seem to be the leading candidates.

(When I adjust my % off, I bulk-edit my product prices to offset it).

Running a sale is FREE, so there's really no excuse not to be taking advantage of it.

Lets get started.

Setting Up A Sale

1. Click the "Shop Manager" icon in the top right corner
   

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2. Within Shop Manager, click "Marketing" & then click "Sales and coupons"
   

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3. Click "+ New special offer"
   

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4. Click "Run a sale"
   

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5. I'd like to offer shoppers: Percentage off / 10% off
   

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6. Minimum order to qualify: None
   

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7. Duration: Start: Today / End: [1-2 days from today].
   I recommend a maximum duration of 2 days per sale, which adds a sense of urgency to buy now, as Etsy will say "Sale ends in [x] hours" instead of Sale ends in [x] days"
   

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8. Terms and conditions (optional): "ENJOY 10% OFF" (be friendly!)
   

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9. Name your sale: "SAVE10" (make something up - use all caps)
   

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10. Click the "Continue" button
    

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11. Choose listings for discount: Use the "Add multiple listings" & add the listings you'd like to include in the sale
    

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12. Review details: Make sure everything looks good
    

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13. Click the "Confirm and create discount" button (this will start the sale)
    

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14. Now visit one of your (included) listings - you should see the % off applied immediately
    

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One last tip before I wrap this article up:

I recommend adding your listings to sections according to their base cost.

This allows you to easily bulk-adjust the price of your products on Etsy & increase base-cost by 10% to offset any sale % discount.

More on this in my Ryan's Method: Dropshipped Print on Demand course.