I still have major love for Amazon Merch, even after 3 years of being on the platform.
While some people go through "burnout" phases, I simply did not have the time that I used to have to dedicate towards maximizing the value of my Merch account.
I'd venture to say that my 2019 Merch numbers are TRULY passive...
Outside of running the automation uploader, I really didn't get too many new designs up (until November when I transitioned into my new 1,000 design/week workflow)
This video runs through my high-level Merch analytics for 2019, and then breaks down my top 10 best sellers for the year with interesting notes like:
- What's the niche (high-level)
- How I found the niche
- Reviews / Price Point
I also took time to reflect on the niche that got me out of the 10-tier 3 years ago, as well as an update on my most profitable shirt to date ($4,000+ profit)
Merch Analytics
Sales Breakdown (Monthly)
This charts shows my total number of Amazon Merch sales for each month in 2019.
- January: 246
- Februayr: 263
- March: 196
- April: 251
- May: 270
- June: 274
- July: 308
- August: 357
- September: 255
- October: 321
- November: 371
- December: 563
* click to expand
Sales Breakdown (Aggregate)
This breakdown is what you probably came here for - it shows my # Sales / Returns / Revenue / Royalties / Royalties per Sale:
- Sales: 3,675
- Returns: 195
- Revenue: $72,779.84
- Royalties: 13,315.17
- Royalties per Sale: 3.62
* click to expand
Breakdown (Product Type)
This looks at each of the Merch products and breaks down my total sales in 2019 by each type (keep in mind, I primarily upload to standard t-shirts as they're the most popular on Amazon):
* Note: Each new product type you upload to takes up an additional upload slot from your account.
- Standard T-Shirt: 73% (2,701 sales)
- Pullover Hoodie: 10% (363 sales)
- Premium T-Shirt: 9% (333 sales)
- Tank Top: 3% (105 sales)
- PopSockets: 2% (77)
- Long Sleeve Shirt: 1% (38)
- Zip Hoodie: 1% (19)
- Raglan Shirt: 1% (18)
- V-Neck Shirt: 0% (14)
- Sweatshirt: 0% (7)
* click to expand
Breakdown (Fit Type)
This looks at the # of sales by each fit type (not all products have fit types).
* Note: Most of my standard t-shirts are not available in youth sizing, due to the stricter content policy.
- Men: 62% (2,269)
- Women: 21% (780)
- Unisex: 12% (427)
- Youth: 3% (122)
* click to expand
Breakdown (Color)
I don't place too much of a priority on this, because the most common colors that I make my designs available on will skew the results (Merch currently lets me select up to 10 on standard t-shirts, which are my most common product type selection).
Here are my top 7, which account for 82% of my sales:
- Black: 56%
- Dark Heather: 9%
- Royal Blue: 5%
- Navy: 3%
- Cranberry: 3%
- Heather Blue: 3%
- White: 3%
* click to expand
Here's some addition info that I don't usually share on my monthly income reports:
Averages: Daily + Monthly
This looks at the big picture over the entire year and breaks wodn both daily and monthly sales averages
- Average Sales Per Day: 10
- Average Sales Per Month: 306
* click to expand
Records: Daily + Monthly
The annual data is analyzed to find record days & months from the past 365 days. Unsurprisingly, December was the record month (563 sales) & December 2nd was the record day (49 sales).
- Record Day: December 2nd
- Record Month: December
* click to expand
Performance + 80/20 Rule
This analyzes 2019 Merch data to find special data points that aren't necessarily important to know, but instead might fall more into the "interesting" category.
- Product Performance: 976
- 80/20 Rule: 79% → 34%
2905 sales were generated by 334 products - Products / Royalties: 79% → 24%
2905 sales were generated by 334 products
* click to expand
If you're ready to take your Amazon Merch business to the next level, you can enroll in Ryan's Method: Amazon Merch Course below:
I show you every trick in the book that I used to reach tier 10,000, including niche research tips, design tips, listing optimization tips, AMS advertising tips, & automation tips in the bonus section!
